Author: Debbie Amboi-Payne

Enhance your reports of your digital marketing and social media performances with these free resources. Need help measuring, making sense of, and creating reports out of your digital marketing and social media performances? Check out these free resources! 1. Digital marketing glossary A practical guide to all the...

Find out why advertising on this visual-first platform is important to your business. What is Instagram advertising? Instagram advertising lets you visually highlight your products or services to its users. Through Instagram ads, you get to promote your business in an authentic way without seeming like you’re...

Is advertising on one of the world’s largest social networks worth it? What is Facebook advertising? It’s a type of advertising that’s performed on social media platforms. It involves paying to place your product or service promotions in the news feed of your targeted audience. By appearing in...

Social media marketing is a great way to advertise online. Start your campaign today with Pandan Social. Social media marketing is the use of social media platforms to promote your business. Brands that use this type of online marketing interact with their audience on social media to...

Get more visits to your website via SEO strategies from Pandan Social. SEO is short for search engine optimization. It’s a way to improve your website’s ranking and visibility in search engines like Google. Knowing how SEO works helps to improve the chances of your customers finding...

PPC marketing is an important advertising tool for any brand. Pay-per-click (PPC) is a way to advertise your product or service online. You place an ad on an advertising platform, but do not pay until an online user clicks on this ad. This model of online advertising...

Daniel Woodroof and Brandon Lee, founders of Pandan Social, joined Rachel Mzengi and Nadzirah Hashim of Wavemakers to talk about picking the right influencer. The podcast episode focused on the major influencer platforms of Instagram and YouTube. And dissected how Instagrammers and Youtubers (or Instagram and...