Digital Marketing

PPC marketing is an important advertising tool for any brand. Pay-per-click (PPC) is a way to advertise your product or service online. You place an ad on an advertising platform, but do not pay until an online user clicks on this ad. This model of online advertising...

Daniel Woodroof and Brandon Lee, founders of Pandan Social, joined Rachel Mzengi and Nadzirah Hashim of Wavemakers to talk about picking the right influencer. The podcast episode focused on the major influencer platforms of Instagram and YouTube. And dissected how Instagrammers and Youtubers (or Instagram and...

Pandan Social takes you through the details of digital marketing Digital marketing involves all marketing efforts that are performed through digital channels. So, what are digital channels? Most marketers will use the terms ‘your Facebook page’ or ‘your website’ to make it easier to explain. However, the...

Pandan Social can help to explain content marketing and its benefits for your brand. Content marketing is a type of marketing that uses highly-engaging and relevant content to achieve a business goal. Brands use content marketing to improve brand awareness, encourage customer engagement, increase sales, and more. Get...